Analyst Survey 2022: Mind the roadblocks

A year on from the shot in the arm provided by the arrival of vaccines, overall, companies are entering 2022 in a position of improved financial strength and still-positive management sentiment, according to the 156 Fidelity International analysts surveyed about coming trends. However, pandemic fallout, market weakness and a spaghetti junction of other challenges will test their resilience in the coming months.

Originally published in February 2022

On the plus side, the survey (which was carried out in December 2021) indicates that leverage will continue to fall, alongside overall debt and defaults, as the recovery continues. Longer term, our analysts believe firms will seek to bolster their resilience by investing in new technologies and shortening supply chains. 

Such defences will be needed for the challenges ahead, including the higher funding costs our analysts expect as central banks pursue a course of financial tightening. Companies also face a potentially shorter business cycle, increased inflationary pressures, having to make the trade-offs needed to achieve net zero, and risks from a more volatile geopolitical outlook. 

Vaccines boost management confidence  

With vaccine programmes now in full swing, many managers see a path out of pandemic-related uncertainty in 2022, say Fidelity analysts. Globally, 54 per cent of survey respondents report that company managers are moderately or significantly more confident about making investments over the next 12 months, with only 9 per cent saying confidence has fallen. This is less bullish than the annual survey reading last year when vaccine optimism was at its height, but is consistent with further recovery from Covid-19 over the medium term, albeit with some risks to growth and shorter-term sentiment.

Optimism is highest in North America, with 63 per cent of analysts reporting increased confidence, while Asia Pacific (ex-China and Japan) and Europe follow closely with 62 per cent and 61 per cent respectively. “Higher visibility on the Covid vaccine rollout and broad strength in commodity prices should improve confidence to invest over the next 12 months compared to the last 12 months,” reports a North America analyst.

Among sectors, management teams in industrials, tech, financials, and consumer discretionary companies are the most confident about investing in their businesses. A Europe fixed income consumer discretionary analyst says: “After pandemic closures in 2021 and continued variant uncertainty, management will be much more comfortable investing in 2022, certainly in the second half of 2022.”

Chart 1: Management teams are confident about investing in their businesses

Stacked bar graph showing how confident management teams are about investing in their businesses in 2022. The vertical axis represents industries starting with global at the top, followed by industrials, information technology, financials, consumer discretionary, energy, materials, health care, utilities, consumer staples, telecoms. The horizontal axis represents the proportion of analysts who responded to the Fidelity International analyst survey 2022 in percentages from 0% to 80%. The blue bars represent ‘moderately more confident’ and the orange stacked bars represent ‘significantly more confident’. Globally, 54 per cent of survey respondents report that company managers are moderately or significantly more confident about making investments. Optimism is highest in the industrials sector where 74% of analysts responded that their companies’ management teams’ confidence level in the next 12 months, compared to the previous 12 months, was moderately or significantly more confident.

Policy pivot could lead to higher funding costs

However, as the severity of the pandemic starts to recede, so will the policy measures designed to keep the economy afloat. Some 67 per cent of analysts globally expect pricing pressures to be higher in 2022 than 2021, and central banks will be forced to respond to rising inflation.

For companies, this policy pivot may mean higher bills to service debt, and, as a result, more analysts now expect funding costs to rise than to fall. This means that, while the majority expects funding costs to stay the same, the weighted net responses of analysts show a rise in expected funding costs for the first time since 2019.

This is particularly marked in the telecoms sector, where 60 per cent of analysts anticipate funding costs will rise. Consumer discretionary analysts report the biggest shift in expectations (in terms of weighted net responses), from decreasing costs last year to rising costs this year. A North America discretionary retail analyst says: “Companies got very cheap financing away in 2021 and with the Fed looking to raise rates, funding will become more expensive generally in 2022.”

Chart 2: Funding costs will rise for many

Stacked bar graph which shows funding costs will rise for many across sectors. The vertical axis represents sectors starting with global at the top, followed by industrials, information technology, financials, consumer discretionary, energy, materials, health care, utilities, consumer staples, telecoms. The horizontal axis represents the proportion of analysts who responded to the Fidelity International analyst survey 2022 in percentages. From left to right, the red bars represent moderate decrease, the orange represents about the same, the green represents moderate increase and the blue represents significant increase.  Globally, 71% of analysts who were asked if they expect funding costs for their companies to change in the next 12 months compared to the last 12 months, based on credit quality, responded that they expected it to stay about the same or see a moderate decrease.


Fortunately, many companies have increased their balance sheet resilience. Default rates are expected to fall, with one in five analysts expecting fewer defaults globally this year, compared with 7 per cent that anticipate an increase. The energy sector, in particular, looks increasingly less exposed. It is an outlier on funding costs, with a third of analysts expecting these to fall again this year. 

One analyst attributes this to an expectation of “rapid deleveraging as companies prioritise cash flow over growth.” Furthermore, the credit quality of energy companies is expected to improve this year compared to last, especially within the subsector of small to mid-cap exploration and production firms. Longer term, however, these firms still face the challenges of overhauling their business models to meet net zero ambitions and of dealing with price fluctuations as investment in longer-term projects declines.

It is also worth noting that while funding costs are generally expected to be higher in 2022, they are coming from a low base. A North America consumer staples analyst writes: “Even if rates rise +100bps in the US 10Y Treasury market from today’s level, the after-tax cost of debt for most large investment grade issuers is extremely low.”



The business cycle spins faster

Both companies and policymakers were forced to react quickly to Covid-19, and the disruption it brought to the global economy. This volatility is expected to feed into the business cycle, accelerating firms’ progress from the early and middle stages to the mature stage. 

So, while the majority of analysts report that their companies are currently in expansion mode, the proportion expecting their companies to be in a slowdown doubles from 8 per cent to 17 per cent when asked about what stage of the cycle they expect firms to be in after 12 months. Similarly, 17 per cent of responses put companies at the initial expansion phase now, compared with only 7 per cent in a year’s time.

Chart 3: Most firms in expansion more within a year, but some face a slowdow

Bar chart showing the percentage of companies that are in expansion mode or slowdown, globally. The vertical axis represents the business cycle, and the horizontal axis represents proportion of analysts who responded to the survey in percentages from 0% to 35%.  The majority of companies are in the mature stage expansion at 29%, 17% are in slowdown and 3% are in recession.

Geopolitical factors could have a negative impact

The political cycle is also picking up speed. France and Brazil will have national elections this year, the US faces midterms and relations between the West and Russia and China may deteriorate.

While the direct outcomes are hard to predict, just over a third of analysts globally, and more than half of China analysts, expect geopolitical factors to have a negative impact on their companies. 

“Simply put, heightened uncertainty means companies delay plans and strategic investments,” a China tech analyst writes. “Some of my companies are starting to shift more capex outside of greater China to make sure they have diversified supply chains.”

Chart 4: Volatile geopolitics start to weigh on investment optimism

Stacked bar graph showing the extent to which the geopolitical backdrop is having an impact on the strategic plans of the companies that the analysts cover.  The vertical axis represents regions (global, China, Japan, Europe, Asia Pacific (excluding China and Japan), North America and EMEA/ Latin America). The horizontal axis represents the proportion of analysts who responded to the survey. The blue bars represents significantly negative impact, the red bars represent moderately negative impact, the yellow represents no impact and the green bars represents moderately positive impact.  Globally, only 2% of analysts responded that the geopolitical backdrop was having an impact on the strategic plans of the companies that they cover while 33% said that it was having a moderately negative impact.


In Europe, some analysts raised concerns about the impact of worsening relations with Russia, with one consumer staples analyst reporting that “companies are likely to become more cautious about deploying capital in Russia.” 

Meanwhile the election cycle in Brazil means that the “cost of capital for companies goes through the roof, which makes it a lot harder for them to raise money and invest,” according to an industrials analyst. 

Investing for longer-term resilience

Having experienced disrupted supply chains and rising costs, companies are strengthening their defences against future shocks. Two-thirds of analysts say they expect companies to seek to increase their resilience by investing in new technology. 

Strengthening balance sheets - the top answer for EMEA/LatAm - and shortening supply chains (i.e. bringing them closer to source or running with a higher degree of inventory) were the next most popular measures, with the latter particularly important for consumer companies.

Chart 5: Tech will bolster resilience

Cluster bar graphs showing how tech will bolster resilience. The vertical axis represents regions and the horizontal axis represents values in percentages. The blue bars represent increase cash reserves, the red bars represent upskilling employees, the yellow bars represent improving employee well being, the green bars represent strengthening balance sheets, the blue bars represent shortening supply chains and the purple bars represent investing in new technology.  Strengthening balance sheets (the top answer for EMEA/Latin America) and shortening supply chains were the most popular measures.



The companies that have so far weathered pandemic disruption will face the year with improved balance sheets and still optimistic managers, according to this year’s survey. But they will be tested by more acute cost pressures than they have been used to, driven by supply and labour shortages, and a potentially destabilising mix of macro and geopolitical risks. If business as usual ever existed, we may have to wait a while longer before it reappears.